What packaging works? Ask the experts

• From Forbes magazine

In an article covering Wines & Vines Magazine’s Packaging Conference [held on] August 17, Paul Franson wrote, “One of the most popular sessions…featured three wine retailers discussing what wine packaging worked for them – and what didn’t.”

The three panelists: Gary Fisch, owner of Gary’s Wine and Marketplace in New Jersey, Debbie Zachareas, the co-owner and partner of Ferry Plaza Wine Merchants in San Francisco and Oxbow Mann stressed that producers ought to seek feedback regarding wine packaging from the frontline: retailers.

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