Continued U.S. wine market growth projected

• Exclusive from Shanken News Daily

The U.S. wine market is expected to continue its long-term growth streak in 2016, albeit at a modest 1.1% projected increase to nearly 327 million nine-liter cases. 

The market is expected to add over 3.5 million cases this year, according to the current edition of "The U.S. Wine Market: Shanken’s Impact Databank Review and Forecast."

While the U.S. has been the world’s largest wine-consuming nation since 2013, growth has been sluggish the past four years due to lackluster economic conditions. Before the latest recession, the wine market rose by an average of 3.1% annually for the five-year period from 2003 to 2008, but after solid 3.3% growth in 2011, annual volume gains were well under 1% in each of the next four years hence. Still, consumption has increased by over 70% in the past two decades, despite two recessions in that time span.

... Looking ahead, the U.S. wine market is projected to continue expanding, reaching over 344 million cases by 2020 ... .

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