Let's examine the basics of the grape wine color spectrum: Red and white. Oh, and pink. And, sometimes yellow, or even a little bit light green.
And, blue.
Blue? Yep. A bright cobalt blue wine recently introduced in Spain and rolling out across Europe under the less-than-appetizing brand name Gik will begin appearing in the U.S. in October, priced at $16 a bottle.
Curiously, the young winemakers behind Gik (run "gik" through a Spanish-to-English translator and it still comes out "gik") are not claiming any great product, just a different one. Their stated manifesto: "Gik represents the innovative side of life, because that’s how we are. We believe in the creative rebellion, we build new things, break with the past and create our future. We are Gïk and we will change the world."
The wine, bottled at 11.5% alcohol by volume, is a blend of red and white wines -- yes, they've managed to mix red and white to get blue -- from vineyards in Spain and France.
What is it like? Says company co-founder Artiz Lopez, "It tastes sweet and fresh and has no heritage. Surprisingly, when we did a blind tasting, just one of 15 people said it was a wine. Among the reactions we found some people even saying it was a soft drink!"
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