Keuka Spring's wines taking on a brand new look

The new look (with old look in the inset)

Keuka Spring Vineyards recently was named "Winery of the Year" in the New York Wine & Food Classic competition, but that doesn't mean it is resting on its laurels.

The winery is in the process of introducing a new logo and new labels for its wines. Right now in the tasting room, Clara's Red, 2015 Gewurztraminer, 2015 Semi Sweet Riesling, and 2015 Dry Rosé bear the new look. 

As co-owner Jeanne Wiltberger explains the decision, "As a team, we worked for several months to create an updated and exciting, forward-thinking yet approachable look and feel. We wanted an elegant look that conveys the excellence and quality of wine that is always inside the bottle.

"Signed by the Wiltberger family, the label highlights the beauty of grape-growing in our area, mentions blending tradition with innovation, and talks about creating wines to love and share year after year. We kept the unique shape of Keuka Lake in the label, as Keuka Lake is part of our identity, and something you can identify with, too."

In the August competition for New York State wines, Keuka Spring racked up enough double gold, gold, silver, and bronze medals to be named the top winery. Its "best of" category wins included Best White (2015 Gewürztraminer), Best Gewürztraminer (2015 Gewürztraminer), Best Dry Riesling (2015 Humphreys Vineyard Riesling, Single Vineyard Series), Best Medium Sweet Riesling (2015 Semi Sweet Riesling), Best Overall Riesling (2015 Semi Sweet Riesling), and Best Vinifera/Hybrid White Blend (Celebrate).

Keuka Spring Vineyards is located on the east side of Keuka Lake at 243 East Lake Road (Route 54), Penn Yan. Phone: (315) 536-3147.

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