GENEVA -- The Finger Lakes Wine Alliance in 2017 is adding targeted initiatives and a presence in new markets -- including sommelier panel tastings -- to raise the profile of what has become a world-renowned wine region.Go here for the full story.
The annual Riesling Camp, scheduled for April, is expected to double in size and attract 16 to 20 wine professionals next year, said the Alliance. The three-day invitation-only workshop is designed to identify, educate and orient Finger Lakes brand ambassadors in key markets, particularly New York City.
The organization’s Riesling Rally, slated for mid-summer, will gather together member wineries that have committed to participating in Riesling Month activities planned for September. Riesling Rally introduces the annual September program with a tasting event hosted at a member winery.