Friday, December 23, 2016
Spending doesn't equate to being top wine drinking nations
Q: Which country spends the most per capita every year on wine?
A: According to a new British study, it's ... no, not France; no, not Italy; no, not Spain. It's Switzerland.
The Swiss spend about $625 a year on wine, according to the UK relocation company MoveHub that compared wine consumption data globally with the price of the average bottle of wine.
No. 2 was the Cayman Islands at $562, followed by the Falkland Islands, a British protectorate off Argentina; the Caribbean island-nation of Aruba, and Norfolk Island, a tiny spot in the Pacific Ocean owned by Australia. A very odd collection indeed.
But, you may ask, what about all those European nations with a centuries-long tradition of wine consumption? Well, the closest to Switzerland in terms of spending is Iceland at $345. Well, then we're talking a different sort of analysis.
In France, Greece, Portugal, Italy and Spain, believe it or not, wine drinkers spend only about $127 per person per year. The twist is that the countries traditionally regarded as the biggest wine consumers pay much less on-average per bottle. For example, an average bottle of wine in Switzerland retails for about $11.50 a bottle compared to about $7.25 in Austria, $8 in the UK, and $8.60 in Sweden, according to the comparison site Numbeo.com.
In addition, the per-capita consumption also throws another clinker into the mix. According to research from Forbes, the Swiss are only No. 7 among European countries both large and small. Check out the accompanying chart for details.