Update: Senate OKs new wine ice cream size proposal

Home of New York's wine ice cream.

UPDATE (3/22/17): The State Senate today approved S4265, a bill introduced by Sen. Joseph Griffo (R-47), to allow a change in the portion size of wine ice cream. The current minimum container size is one pint. Griffo, the deputy senate majority whip, seeks to meet what he says is consumer demand for smaller containers of wine ice cream for weddings, fundraisers, recreational tours, etc. A companion bill that needs to be passed next is being introduced in the Assembly by William Magee (D-121), chairman of the Agriculture Committee. New York is the only state with minimum size requirements.

(Originally published 2/18/17)

• From the Rome Sentinel

Legislation that would allow fans of wine ice creams to enjoy their treats in smaller containers has been introduced by State Senator Joseph A. Griffo.

Mercer’s Dairy, located on Route 12 in Boonville, Oneida County, is known for its wine-infused ice cream line, which includes cherry merlot, chocolate cabernet, lemon sparkling, peach white zinfandel and red raspberry chardonnay, among others.

A pioneer in this segment of the ice cream market, it developed the adult treat in 2006. It is sold in the U.S. and foreign countries. Griffo’s bill would do away with a New York State Agriculture and Markets Deprtment requirement that the dessert be sold in containers of at least one pint.

“Every event or venue we’ve had access to has been asking for smaller Dixie cups for people to eat wine ice cream out of, since many people don’t come to these venues looking to carry around pints of ice cream,” said Roxaina Hurlburt, Mercer’s director of marketing. “But, out of the 22 states we sell in, New York is the only state that has size restrictions on wine ice cream.”

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